PrettyLittleThing
Research answer
What AppTrendKit can say about PrettyLittleThing today
PrettyLittleThing has no estimate-backed download or gross-consumer-spend figure that meets the public evidence contract yet.
Observed App Store metadata, chart positions, and history are shown below. Missing, non-finite, undefined-currency, or undefined-metric evidence stays missing rather than becoming zero.
Performance
Downloads, revenue and chart history
Estimates for the last 30D. Chart positions come from the App Store; downloads and revenue are AppTrendKit estimates, shown as a size band (for example 10K–50K) with a confidence level.
Estimated downloads · 30D
ProjectedNot enough data yet
Not enough data yet to show an estimate
Estimated App Store gross consumer spend · 30D
ProjectedNot enough data yet
Not enough data yet to show an estimate
Rank history
Chart positions
Lower rank is better. Only collected observations are shown.
Coverage note
What the ranks mean
A missing rank is not treated as zero downloads or zero revenue. Apple chart feeds are bounded and may return censored or not-ranked observations outside the visible chart depth.
Read the methodApp Store search
Keywords PrettyLittleThing ranks for
Observed positions in Apple's US search results, best first. Popularity is a 0–100 index, not a search count.
| Keyword | Position | Change | Popularity | Difficulty |
|---|---|---|---|---|
| fashion shopping | #5 | new | 56 | 53 |
| clothing | #9 | new | 38 | 41 |
| fashion store | #12 | new | 45 | 44 |
| clothes | #15 | new | 49 | 49 |
Storefront mix
Top countries by estimated contribution · 30D
Country figures cover the days we collected in each country, so they don't add up to the worldwide estimate. Each country shows when it was last updated.
- Revenue range · 30D
- Under $5K
- Share
- 100.0%
- Downloads range · 30D
- Under 5K
- Rank
- —
- Coverage
- 3% · partial
- Confidence
- Low
| Storefront | Revenue range · 30D | Share | Downloads range · 30D | Rank | Coverage | Confidence | Updated |
|---|---|---|---|---|---|---|---|
| United KingdomGB | Under $5K | 100.0% | Under 5K | — | 3% · partial | Low | Sep 7, 2026 |
Monetization
How the app makes money
These are listing and product observations. They are not company revenue, subscriber counts, or advertising revenue.
App details
Store metadata
- Version
- 80.18.0
- Released
- Sep 2, 2016
- Last updated
- Sep 21, 2026
- Content rating
- 4+
- Default storefront
- US
Public IAP observations
Validated in-app purchase prices
Only persisted rows with an explicit public publication boundary are shown. Missing price, currency, country, or date values stay unknown.
Listing detail
What the store says
PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewellery. From the classic and timeless to contemporary and cutting edge womens fashion, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, co-ords and more, online shopping is effortless with the PLT app. - Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - PLT Royalty – Your next look? Already out for delivery thanks to unlimited next day delivery. Not to mention, free returns are valid for all Royalty members. - Pay easily, safely, and securely with Apple Pay. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. Shop today and express yourself in PrettyLittleThing.
Publisher websiteStore creative
Screenshots
Competitive set
Similar apps
Deterministic links to real stored apps matched by category, publisher, and comparable performance bands.
Shopee Indonesia
SHOPEE INTERNATIONAL INDONESIA, PT
Amazon Shopping
AMZN Mobile LLC
Poshmark: Shop & Sell Fashion
Poshmark, Inc.
ROMWE - Ultimate Cyber Mall
ROADGET BUSINESS PTE. LTD.
Tesco Grocery & Clubcard
Tesco Plc
Boots: Beauty & Pharmacy
Boots UK Limited
eBay online shopping & selling
eBay Inc.
Yahoo!フリマ（旧PayPayフリマ）
Yahoo Japan Corporation
How we estimate
Where every number comes from
App details: Apple iTunes Search API, updated Sep 28, 2026, 2:05 PM.
Rankings: collected chart positions from the listed storefront. Missing ranks are not zeros.
Economics: downloads and gross store consumer spend are estimated, not official Apple or publisher figures.
Model: public-signal-ensemble-v2.
Confidence: Low; intervals widen when evidence or history is limited.
Last updated: Sep 29, 2026, 5:27 AM.
See how AppTrendKit separates observations, estimates, coverage, and confidence.
Open methodology