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h&m

How popular “h&m” is in App Store search, how hard it is to rank for, and which apps rank for it today.

App Store keywordUS storefront

Popularity

65/100

Some searches · search-suggestion depth and competing apps

Difficulty

51/100

Moderate to rank · strength of the top 10 results

Opportunity

52/100

Fair opportunity · high popularity, low difficulty

Monthly searches (est.)

—

Not estimated yet

Good for youMiddlingHard or weakPopularity & opportunity: higher is better · Difficulty: lower is better

Top apps for “h&m” Apple search results · checked Oct 3, 2026

#App
#1H&MH & M Hennes & Mauritz AB · 240.8K ratings
#2H&M MENA - Shop Fashion OnlineH & M Hennes & Mauritz AB · 1.1K ratings
#3ZARAIndustria de Diseno Textil, S.A. · 413.3K ratings
#4Old Navy: Shop for New ClothesGap Inc. · 1.5M ratings
#5Hollister Co.Abercrombie & Fitch · 649.2K ratings
#6Gap: Apparel, denim and moreGap Inc. · 397.6K ratings
#7UNIQLO: Clothes ShoppingUNIQLO CO., LTD. · 115.1K ratings
#8Macy's: Shop, Save, and EarnMacys Inc · 2.4M ratings
#9Forever 21Forever 21, Inc · 473.5K ratings
#10Abercrombie & FitchAbercrombie & Fitch · 332.5K ratings
#11Target: Shop. Style. Save.Target · 6.9M ratings
#12Urban OutfittersUrban Outfitters · 540.4K ratings
#13ASOS - Discover Fashion OnlineAsos.Com Ltd · 527.5K ratings
#14SHEIN - Shopping OnlineROADGET BUSINESS PTE. LTD. · 3.8M ratings
#15BERSHKAIndustria de Diseno Textil, S.A. · 11.2K ratings
#16PacsunPacific Sunwear of California, Inc · 66.6K ratings
#17MANGO - Online fashionMANGO MNG, S.A. · 57.2K ratings
#18Nike: Engineered for AthletesNike, Inc · 1.7M ratings
#19Nordstrom Rack: Shop DealsNordstrom, Inc. · 760K ratings
#20AE + AerieAmerican Eagle Outfitters · 1.2M ratings
#21PrettyLittleThingPRETTYLITTLETHING.COM LIMITED · 38.5K ratings
#22adidas: Shop Shoes & ClothingAdidas International Marketing B.V. · 822.5K ratings

First check for this keyword; position changes appear after the next one.

Where these numbers come from

Positions are observed in Apple's public search results for the US storefront.

Popularity is a 0–100 index, mainly from how few letters make Apple suggest the phrase. It is not a search count.

Difficulty reflects the ratings, reviews and title matches of the top 10 results.

Search volume is a wide modeled range, shown only with medium or better confidence.

Read the methodology