Research answer
What AppTrendKit can say about YNAB today
YNAB has no estimate-backed download or gross-consumer-spend figure that meets the public evidence contract yet.
Observed App Store metadata, chart positions, and history are shown below. Missing, non-finite, undefined-currency, or undefined-metric evidence stays missing rather than becoming zero.
Performance intelligence
Observed trajectory and estimates
Store ranks are observations. Downloads and gross store consumer spend are AppTrendKit estimates and only appear when persisted evidence exists.
Estimated downloads · 30D
ModeledNo persisted estimate
The page does not turn missing evidence into zero.
Estimated App Store gross consumer spend · 30D
ModeledNo persisted estimate
The page does not turn missing evidence into zero.
Estimated downloads · 7D
ModeledNo persisted estimate
The page does not turn missing evidence into zero.
Estimated App Store gross consumer spend · 7D
ModeledNo persisted estimate
The page does not turn missing evidence into zero.
Evidence history
Collected daily performance
No daily metric history has been persisted yet.
Rank history
Observed chart positions
Lower rank is better. Only collected observations are shown.
Coverage note
What the ranks mean
A missing rank is not treated as zero downloads or zero revenue. Apple chart feeds are bounded and may return censored or not-ranked observations outside the visible chart depth.
Read the methodStorefront mix
Top countries by estimated contribution
Country estimates are aggregated only after country-level predictions exist.
Monetization
Observed store economics signals
These are listing and product observations. They are not company revenue, subscriber counts, or advertising revenue.
App details
Store metadata
- Version
- 26.33
- Released
- Oct 20, 2015
- Last updated
- Sep 2, 2026
- Content rating
- 4+
- Default storefront
- NL
Public IAP observations
Validated in-app purchase prices
Only persisted rows with an explicit public publication boundary are shown. Missing price, currency, country, or date values stay unknown.
Listing detail
What the store says
Have you ever worried about money? You are not alone. Download YNAB, get good at money, and never worry about money again. “We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.” -Kyle, YNAB user since 2020 Start your free one-month trial and stop feeling like you’re bad at money. “YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix." -Kyle, again. We didn’t even pay him to say this, but maybe we should. Why YNAB? -92% of YNAB users report feeling less stressed about money since starting. -The average user saves $600 in the first month, and $6,000 in the first year. “A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.” -Kat, YNAB user since 2016 Benefits and Features STOP ARGUING ABOUT MONEY …and start planning your life, together -Create and share unlimited plans with up to six people with one subscription -Real time updates between devices make it easy to keep everyone informed -Cheaper than couples counseling STOP DROWNING IN DEBT …and start seeing progress with your paydown -Make a plan to pay down debt by calculating time and interest saved with the Loan Planner -Avoid new credit card debt with YNAB’s clever built-in spending categorization feature -Enjoy the benefits of a debt-paying community and resources STOP FEELING DISORGANIZED …and start feeling totally in control -Securely link financial accounts to automatically import transactions -Easily add transactions manually, if you prefer -Ask Siri to update your plan or provide expense category balances on the go START REACHING MORE GOALS …and stop thinking your future is limited -Keep your priorities and goals in focus -Visualize progress as you go -Watch your net worth climb START SPENDING CONFIDENTLY …and stop feeling guilt, doubt, and regret -Calculate your “Cost to Be Me” -Make a flexible, proactive spending plan -Always know how much you have to spend START FEELING SUPPORTED …and stop feeling like you’re alone in this -Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish) -Join workshops and attend live Q&A sessions -Become part of our community of genuine, amazingly supportive people who get it -Attend one of our live events to learn, share, play, and even get tattooed with like-minded getting-good-at-money people. (Seriously.) The first step of never worrying about money again is starting a free one-month trial. Are you ready to get good at money? (You seem ready! And we already really like you, so please join us.) Free for 30 Days, then Monthly/Annual Subscriptions Available Subscription Details -YNAB is a one-year auto-renewable subscription, billed monthly or annually. -Payment will be charged to iTunes Account at confirmation of purchase. -Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. -Account will be charged for renewal within 24-hours prior to the end of the current period. -Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase. -Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable. You Need A Budget UK Limited is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is authorized by the Financial Conduct Authority under the Electronic Money Regulations 2011 (Firm Reference Number: 901096) Terms of Use: https://www.ynab.com/terms/?isolated Privacy Policy: https://www.ynab.com/privacy-policy/?isolated California Privacy Policy: https://www.ynab.com/privacy-policy/california-privacy-disclosure?isolated
Publisher websiteStore creative
Screenshots
Competitive set
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Methodology and provenance
Read every number with its evidence
Metadata source: Apple iTunes Search API; observed Sep 7, 2026, 8:11 PM.
Rankings: collected chart positions from the listed storefront. Missing ranks are not zeros.
Economics: downloads and gross store consumer spend are estimated, not official Apple or publisher figures.
Model: No persisted model version.
Confidence: —; intervals widen when evidence or history is limited.
Last observation: Sep 7, 2026, 8:11 PM.
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