App Store statistics 2026
Updated · refreshed every Monday
Key App Store statistics
The App Store economy: Apple's figures
Apple publishes ecosystem figures once a year from a study it supports. They cover far more than app purchases: most of the total is physical goods and services, like rides, food delivery and shopping, bought in apps.
in developer billings and sales facilitated by the App Store ecosystem in 2025.
of that came from digital goods and services, led by games, enterprise apps and video streaming.
was in-app advertising revenue from ads developers placed in their apps.
of the billings and sales went to developers with no commission paid to Apple (mostly physical goods and services).
average weekly users of the App Store, across 175 countries and regions.
the size of the App Store ecosystem in 2019.
Source: Apple Newsroom, June 2026 (study by Analysis Group). The study is funded by Apple and estimates its figures; AppTrendKit has not checked them.
Apps and developers
521,085 iOS apps from 265,552 publishers. Most publishers have a single app; a few have hundreds.
| # | Publisher | Apps |
|---|---|---|
| 1 | ChowNow, LLC | 325 |
| 2 | DO GAMES LIMITED | 264 |
| 3 | Per Diem Subscriptions, Inc. | 262 |
| 4 | BFG Entertainment Inc. | 252 |
| 5 | Gray Television Group, Inc. | 250 |
| 6 | Voodoo | 244 |
| 7 | Zipo Apps Ltd. | 243 |
| 8 | FB PUBLISHING LLC | 221 |
| 9 | Via Transportation, Inc. | 217 |
| 10 | 丽佳 施 | 215 |
Apps by category
The share of tracked apps in each App Store category, by the app's primary category.
| Group | Apps | Share |
|---|---|---|
| Games | 86196 | 16.5% |
| Utilities | 51265 | 9.8% |
| Education | 49393 | 9.5% |
| Business | 35502 | 6.8% |
| Lifestyle | 31848 | 6.1% |
| Health & Fitness | 30125 | 5.8% |
| Productivity | 27796 | 5.3% |
| Finance | 26271 | 5.0% |
| Entertainment | 22241 | 4.3% |
| Food & Drink | 18102 | 3.5% |
| Shopping | 17085 | 3.3% |
| Sports | 16571 | 3.2% |
| Travel | 15725 | 3.0% |
| Photo & Video | 15158 | 2.9% |
| Music | 13712 | 2.6% |
| Medical | 10526 | 2.0% |
| Reference | 9988 | 1.9% |
| Social Networking | 9768 | 1.9% |
| News | 8139 | 1.6% |
| Navigation | 7718 | 1.5% |
| Books | 5553 | 1.1% |
| Graphics & Design | 4689 | 0.9% |
| Weather | 3676 | 0.7% |
| Developer Tools | 2248 | 0.4% |
| Magazines & Newspapers | 1174 | 0.2% |
| Stickers | 616 | 0.1% |
What do apps in each category earn? See revenue by rank for every category, and downloads a day at each chart rank.
Prices and in-app purchases
Price statistics use apps with a US dollar price, so they compare like with like.
of apps are free to download.
median price of a paid app.
the most common price for a paid app.
of the 118.5K apps we have checked sell in-app purchases or subscriptions.
Working out a price? Try the App Store fee calculator and the subscription LTV calculator.
Ratings
Star ratings of the 237,145 apps with at least 10 ratings in their main storefront.
| Group | Apps | Share |
|---|---|---|
| under 3 stars | 19903 | 8.4% |
| 3 to 3.9 stars | 29006 | 12.2% |
| 4 to 4.4 stars | 58119 | 24.5% |
| 4.5 and up stars | 130117 | 54.9% |
Releases and updates
When tracked apps were first released, and how long ago they were last updated.
| Oct 25 | 4796 |
|---|---|
| Nov 25 | 4948 |
| Dec 25 | 5102 |
| Jan 26 | 6068 |
| Feb 26 | 5386 |
| Mar 26 | 8340 |
| Apr 26 | 8105 |
| May 26 | 7949 |
| Jun 26 | 8970 |
| Jul 26 | 20067 |
| Aug 26 | 23942 |
| Sep 26 | 27622 |
Apps we found that were released in each month. Recent months fill in as we discover more new apps.
| Group | Apps | Share |
|---|---|---|
| Updated in the last 30 days | 158511 | 30.4% |
| Updated 1 to 6 months ago | 153318 | 29.4% |
| Updated 6 to 12 months ago | 51883 | 10.0% |
| Updated 1 to 2 years ago | 45272 | 8.7% |
| Updated over 2 years ago | 112096 | 21.5% |
Popular apps that stopped updating can be a gap to fill: see legacy apps.
How these numbers are made, and how to cite them
Quote any figure with a link back. Each one has a # anchor, so readers land right on it.
AppTrendKit reads the public App Store: charts, search results, app listings and in-app purchase lists. These statistics cover the 521,085 iOS apps in our catalog on October 19, 2026. The catalog leans towards apps that chart, rank in search or get ratings, so it holds most apps people actually use, but not every app on the store.
Prices use apps listed in US dollars. Ratings use the app's main storefront and only apps with at least 10 ratings. In-app purchase shares use the apps whose purchase list we have checked so far. None of these figures use our download or revenue estimates.
Cite this page
AppTrendKit, "App Store statistics 2026", https://www.apptrendkit.com/app-store-statistics, updated October 19, 2026.
You're welcome to quote the AppTrendKit figures with credit and a link to this page. Apple's figures are Apple's: cite their source.
Revenue by categoryNew App Store numbers every Monday
The iPhone apps that climbed the US App Store fastest this week, and new Top Grossing entries. Free, no account needed.