How much do Lifestyle apps make?
The #25 Lifestyle app on the App Store makes about $1.8M a month in App Store spend, and the #100 app about $240K, by AppTrendKit's estimates.
Estimated App Store spend over the last 30 days, worldwide, before Apple's cut. Updated October 25, 2026.
Revenue by rank in Lifestyle
What the app at each position earns and downloads in a month, ranking Lifestyle apps by estimated revenue and by estimated downloads separately.
| Position in Lifestyle | Revenue a month | Downloads a month |
|---|---|---|
| #25 | $1.8M | 300K |
| #50 | $930K | 160K |
| #100 | $240K | 90K |
| #200 | $78K | 52K |
584
Lifestyle apps make $10K or more a month
177
Lifestyle apps make $100K or more a month
46
Lifestyle apps make $1M or more a month
The top-earning Lifestyle apps
Ranked by estimated App Store spend over the last 30 days. Figures for the 300 biggest apps on the App Store are free; the rest open with Pro.
What this means if you are building a Lifestyle app
Revenue falls steeply down the ranks: the #25 Lifestyle app makes about 8 times as much as the #100 app. Reaching the top 100 earners takes about $240K a month in App Store spend; a top 25 place takes about $1.8M.
584 of the 36,655 Lifestyle apps we track make an estimated $10K a month or more. Most apps in the category earn far less, so size an idea against apps close to where you can realistically start, not against the leaders.
Look up the apps you would compete with on Explore, check today's top free Lifestyle apps, or try the app revenue estimator.
Climbing in Lifestyle this week
The biggest climbers on the US Lifestyle Top Free chart, Oct 12–18, 2026, from our weekly App Store report.
- Kismia - Dating App & Chat
Up 28 places to #57
- Copper: Play, Shop, Earn Cash
Up 26 places to #71
- Resideo Connect
Up 22 places to #35
Get the weekly report by email
Every Monday: the fastest-rising iPhone apps, including the biggest movers in Lifestyle, by email. Free, no account needed.
Questions
How much do Lifestyle apps make?
The #25 Lifestyle app on the App Store makes about $1.8M a month in App Store spend, and the #100 app about $240K, by AppTrendKit's estimates.
How many Lifestyle apps make more than $10K a month?
584 Lifestyle apps on the App Store make an estimated $10K or more a month in App Store spend, 177 make $100K or more and 46 make $1M or more. We track 36,655 Lifestyle apps; most of them earn far less than the apps on the grossing charts.
How much does it take to be a top 100 Lifestyle app?
About $240K a month in App Store spend: that is what the #100 Lifestyle app by revenue makes, by our estimates. The #25 app makes about $1.8M.
Where do these numbers come from?
They are AppTrendKit estimates of what users spend in the App Store over the last 30 days, before Apple's cut, worldwide. We model them from App Store chart positions in markets around the world, ratings and pricing. Ads and sales outside the App Store are not included.
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