Calorie-tracking apps compared: pricing, App Store visibility and user complaints
Where do the established calorie trackers and the AI-first challenger differ?
- Cal AI leads on downloads (an estimated 160K in 30 days), but MyFitnessPal leads on App Store spend ($12M). Download leadership and spending leadership are not the same here.
- App Store spend per download (30 days of spend, renewals included, over 30 days of new installs) ranges from about $7.60 (Cal AI) to $114 (MyFitnessPal). A high figure usually means a large base of paying subscribers, not a pricier first purchase.
- MyFitnessPal moved from #16 to #10 on the US Top Free Health & Fitness chart between Sep 27 and Oct 15, the biggest climb in this group.
- Country
- United States
- Platform
- iPhone (App Store)
- Estimates
- 30 days to October 16, 2026
- Data collected
- October 16, 2026
Downloads against App Store spend
Each dot is one app's estimated US downloads and App Store spend over the same 30 days. Further right means more installs, higher up means more spending; both scales are logarithmic, so equal steps are equal multiples.
Share of downloads vs. share of spend
Within these 4 apps only: each app's share of the group's estimated downloads and of its App Store spend. An app whose spend bar is longer than its downloads bar earns more per install than the group.
- Share of downloads
- Share of App Store spend
The apps side by side
30-day US estimates with their confidence, the US App Store rating, and each app's first and last position on the overall US charts between Sep 27 and Oct 15.
| App | Downloads, 30 days | App Store spend, 30 days | Spend per download | Rating | US Top Free | US Top Grossing |
|---|---|---|---|---|---|---|
 MyFitnessPalMyFitnessPal, Inc. · Established | 110KMedium confidence | $12MMedium confidence | $114 | 4.72,378,163 ratings | Not in top 100 | #50 → #40↑10best #39 · 18 days |
 Lose It!FitNow, Inc. · Established | 17KMedium confidence | $550KMedium confidence | $33 | 4.8781,112 ratings | Not in top 100 | Not in top 100 |
 CronometerCronometer Software Inc · Established | 68KMedium confidence | $710KMedium confidence | $11 | 4.899,448 ratings | Not in top 100 | Not in top 100 |
 YAZIOYAZIO GmbH · Established | — | — | — | 4.751,243 ratings | Not in top 100 | Not in top 100 |
 Cal AIViral Development LLC · AI-first | 160KMedium confidence | $1.2MMedium confidence | $7.60 | 4.8370,651 ratings | Not in top 100 | Not in top 100 |
What they charge
The in-app purchases each app lists on its US App Store page, grouped by the plan length the product name states.
| App | Monthly plans | Yearly plans | Lifetime plans | All listed prices |
|---|---|---|---|---|
| MyFitnessPalMyFitnessPal, Inc. · Established | $9.99–$19.99 | $49.99–$79.99 | — | $9.99–$79.997 products |
| Lose It!FitNow, Inc. · Established | — | — | $49.99–$59.99 | $9.99–$79.9910 products |
| CronometerCronometer Software Inc · Established | $10.99 | $59.99 | — | $10.99–$59.994 products |
| YAZIOYAZIO GmbH · Established | — | $23.90–$47.90 | — | $11.90–$47.908 products |
| Cal AIViral Development LLC · AI-first | — | — | — | $0.99–$29.997 products |
A plan length is shown only where the product name states it (“Weekly VIP”, “12 Months”); other products count in the last column. The full list per app:
MyFitnessPal: 7 listed prices
- MyFitnessPal Premium$9.99
- MyFitnessPal Monthly Premium$9.99
- MyFitnessPal Monthly Premium$19.99
- MyFitnessPal Premium$49.99
- MyFitnessPal Yearly Premium$49.99
- MyFitnessPal Yearly Premium$79.99
- MyFitnessPal Annual Premium$79.99
Lose It!: 10 listed prices
- Lose It! Premium$9.99
- Lose It! Premium$11.99
- Lose It! Premium$19.99
- Lose It! Premium$23.99
- Lose It! Premium$29.99
- Lose It! Premium Features$39.99
- Lose It! Premium$39.99
- Lose It! Premium Lifetime$49.99
- Lose It! Premium Lifetime$59.99
- Lose It! Premium$79.99
Cronometer: 4 listed prices
- Gold Monthly$10.99
- Gold Subscription$10.99
- Cronometer Gold$10.99
- Gold Annual$59.99
YAZIO: 8 listed prices
- YAZIO PRO$11.90
- 12 Months$23.90
- 12 months$23.90
- 3 Months$23.99
- YAZIO PRO$29.99
- YAZIO PRO$32.99
- Semi-Annual$34.99
- 12 Months$47.90
Cal AI: 7 listed prices
- Streak Restore$0.99
- Unlimited$2.99
- Unlimited$5.99
- Unlimited$9.99
- Unlimited Plan$19.99
- Unlimited$19.99
- Unlimited$29.99
Chart movement
Each app's best daily position on the US Top Free chart (or its Health & Fitness chart when it was not in the overall top 100 on enough days). Hover a line for the rank on a given day.
MyFitnessPal
#16 → #10US Top Free Health & Fitness, Sep 27–Oct 15
Lose It!
#60 → #63US Top Free Health & Fitness, Sep 27–Oct 15
Cronometer
#19 → #14US Top Free Health & Fitness, Sep 27–Oct 15
Cal AI
#9 → #9US Top Free Health & Fitness, Sep 27–Oct 15
What reviewers complain about
The share of recent US App Store reviews that mention each theme. Each app's most common complaint is in bold. "Paywall & subscription push" and "Bugs & broken features" are top-three themes for most of these apps.
| Complaint theme | MyFitnessPal | Lose It! | Cronometer | Cal AI |
|---|---|---|---|---|
| Paywall & subscription push | 21% | 28% | 11% | 25% |
| Too many ads | 7% | 19% | 32% | — |
| Bugs & broken features | 13% | — | 21% | 9% |
| Missing features & requests | 8% | 8% | 21% | 4% |
| Confusing design | 16% | 7% | 11% | — |
| Billing, refunds & cancelling | — | 9% | — | 12% |
| Too expensive | — | 12% | — | 5% |
| Privacy & tracking | — | — | 16% | — |
| Reviews in the sample | 327Aug 28–Oct 12 | 230Jun 30–Oct 14 | 50Sep 13–Sep 26 | 313Jun 28–Oct 12 |
Where they meet in search
App Store search positions in the US, from our latest keyword checks.
| Search | Popularity | MyFitnessPal | Lose It! | Cronometer | YAZIO | Cal AI |
|---|---|---|---|---|---|---|
| my fitness pal | 72 | #1 | #3 | #5 | #9 | #2 |
| calorie tracker | 70 | #1 | #5 | #4 | — | #3 |
| cronometer | 67 | #2 | #3 | #1 | #8 | #4 |
| myfitnesspal | 66 | #1 | #3 | #5 | #8 | #2 |
| cal ai | 64 | #2 | #8 | — | — | #1 |
| menufit | 64 | #5 | — | — | — | #3 |
| macrofactor | 63 | #3 | #7 | #4 | — | #6 |
| lose it! – calorie counter | 62 | #2 | #1 | #3 | #6 | #5 |
| weight watchers app | 62 | #2 | #5 | — | — | — |
| calorie counter | 61 | #2 | #3 | #6 | — | #5 |
| calorie tracker free | 60 | #1 | #4 | #9 | — | #3 |
| fat secret | 60 | #2 | #4 | #3 | #5 | #6 |
| food tracker | 60 | #1 | #4 | #5 | — | #3 |
| noom | 60 | #3 | #7 | — | — | — |
| lose it | 59 | #2 | #1 | #4 | #9 | — |
| Searches where the app ranks top 10 | 135 | 63 | 41 | 37 | 71 |
The most popular US searches where at least two of these apps rank in the top 10 of App Store results, by Apple's popularity score (5–100). “—” means the app is not in that search's top 10. Brand searches for other apps show up because the store also returns related apps for them.
Key findings
- Cal AI leads on downloads (an estimated 160K in 30 days), but MyFitnessPal leads on App Store spend ($12M). Download leadership and spending leadership are not the same here.
- App Store spend per download (30 days of spend, renewals included, over 30 days of new installs) ranges from about $7.60 (Cal AI) to $114 (MyFitnessPal). A high figure usually means a large base of paying subscribers, not a pricier first purchase.
- MyFitnessPal moved from #16 to #10 on the US Top Free Health & Fitness chart between Sep 27 and Oct 15, the biggest climb in this group.
- "Paywall & subscription push" is a top-three complaint for 3 of the 4 apps with a review sample.
- Searching for one app's name shows its rivals too: for "cronometer", Cronometer is #1, with MyFitnessPal #2 and Lose It! #3 in the top 10 (4 rivals in all).
- YAZIO was not on a US chart in the window, so there is no US estimate for it.
Use this data
You are welcome to quote these figures and reuse the tables and charts in articles, newsletters and talks. Please credit AppTrendKit with a link to this page, and call the figures estimates.
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How this snapshot was made
Selection. Four established calorie trackers (MyFitnessPal, Lose It!, Cronometer, YAZIO) and the AI photo-logging challenger Cal AI, named in advance.
When and where. US App Store, iPhone apps. Data collected on October 16, 2026; download and spend estimates cover the 30 days to October 16, 2026; chart positions are daily best ranks from September 27, 2026 to October 15, 2026. This page is a frozen snapshot and will not change; newer editions get their own page.
Sources. Apple's US Top Free and Top Grossing charts (overall and Health & Fitness), recorded several times a day; each app's US App Store listing (rating, listed in-app purchase prices); recent US App Store reviews; and US App Store search results for the keywords we track. Downloads and spend are AppTrendKit estimates from chart positions, ratings and pricing. How we estimate.
- Downloads and App Store spend are AppTrendKit estimates for the US App Store over 30 days, not figures from Apple or the developers. Spend is what users paid through Apple before Apple's commission, so it is higher than what a developer receives.
- Web subscriptions, advertising income, enterprise deals and Android are not included.
- Spend per download divides 30 days of App Store spend, which includes renewals from existing subscribers, by 30 days of new downloads. It shows how much an app earns relative to its install volume, not what a new user pays, and it is left out where either estimate has low confidence.
- Prices are the in-app purchases Apple lists on each app's US App Store page; Apple shows a limited number, and the price someone actually pays can differ with offers and trials.
- Complaint themes come from a sample of recent US App Store reviews, classified by topic. A theme's share is the share of reviews in the sample that mention it, not a share of all users.
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