The iPhone storage cleaner market: five apps, their pricing, and what users complain about
Do the leading storage cleaners share problems that a smaller developer could solve?
- Cleanup leads on both: an estimated 330K US downloads and $8.1M in App Store spend over 30 days, 43% of this group's downloads and 73% of its spend.
- Cleanup moved from #94 to #77 on the US Top Free chart between Sep 27 and Oct 15, the biggest climb in this group.
- 3 of the 5 apps (Cleanup, AI Cleaner and Swipewipe) list a weekly plan on the App Store.
- Country
- United States
- Platform
- iPhone (App Store)
- Estimates
- 30 days to October 16, 2026
- Data collected
- October 16, 2026
Downloads against App Store spend
Each dot is one app's estimated US downloads and App Store spend over the same 30 days. Further right means more installs, higher up means more spending; both scales are logarithmic, so equal steps are equal multiples.
Share of downloads vs. share of spend
Within these 5 apps only: each app's share of the group's estimated downloads and of its App Store spend. An app whose spend bar is longer than its downloads bar earns more per install than the group.
- Share of downloads
- Share of App Store spend
The apps side by side
30-day US estimates with their confidence, the US App Store rating, and each app's first and last position on the overall US charts between Sep 27 and Oct 15.
| App | Downloads, 30 days | App Store spend, 30 days | Spend per download | Rating | US Top Free | US Top Grossing |
|---|---|---|---|---|---|---|
 CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | 330KMedium confidence | $8.1MMedium confidence | $25 | 4.7737,118 ratings | #94 → #77↑17best #77 · 15 days | #49 → #44↑5best #43 · 18 days |
 Cleaner GuruGM UniverseApps Limited | 27KLow confidence | $2.1MMedium confidence | Low confidence | 4.5148,523 ratings | Not in top 100 | Not in top 100 |
 AI CleanerGRIMLAX TRADE,S.L. | 87KLow confidence | $370KMedium confidence | Low confidence | 4.6210,330 ratings | Not in top 100 | Not in top 100 |
 SwipewipeMWM | 50KMedium confidence | $370KMedium confidence | $7.50 | 4.797,551 ratings | Not in top 100 | Not in top 100 |
 Cleaner KitBP Mobile LLC | 260KLow confidence | $210KMedium confidence | Low confidence | 4.4352,036 ratings | Not in top 100 | Not in top 100 |
What they charge
The in-app purchases each app lists on its US App Store page, grouped by the plan length the product name states.
| App | Weekly plans | Yearly plans | All listed prices |
|---|---|---|---|
| CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $5.95–$11.99 | — | $5.95–$11.995 products |
| Cleaner GuruGM UniverseApps Limited | — | — | $4.99–$39.998 products |
| AI CleanerGRIMLAX TRADE,S.L. | $6.99–$10.99 | $34.99–$39.99 | $6.99–$39.9910 products |
| SwipewipeMWM | $3.99–$9.99 | $29.99 | $3.99–$29.998 products |
| Cleaner KitBP Mobile LLC | — | — | $4.99–$6.997 products |
A plan length is shown only where the product name states it (“Weekly VIP”, “12 Months”); other products count in the last column. The full list per app:
Cleanup: 5 listed prices
- Cleanup Pro 1 Week$5.95
- Cleanup Pro 1 Week$7.39
- Cleanup Pro 1 Week$7.99
- Cleanup Pro 1 Week$9.99
- Cleanup Pro 1 Week$11.99
Cleaner Guru: 8 listed prices
- Premium$4.99
- Unlimited Access$5.99
- Premium$6.99
- Unlimited Access$7.99
- Premium$7.99
- Premium$8.99
- Premium$9.99
- Premium$39.99
AI Cleaner: 10 listed prices
- 1 Week plan - Get 3 days Free$6.99
- 1 Week Plan - 7 Day Free Trial$6.99
- 1 Week Standard$6.99
- 1 Week Plan - Get 3 Days Free$9.99
- 1 Week Lite$9.99
- 1 Week - 7 Days Free Trial$9.99
- 1 Week Elite$9.99
- 1 Week Plan - Get 3 Days Free$10.99
- 1 Year Ultimate$34.99
- 1 Year Extended$39.99
Swipewipe: 8 listed prices
- Swipewipe+ weekly$3.99
- Swipewipe - 1 week$4.99
- Swipewipe - Premium$5.99
- Swipewipe+ - 1 week$7.99
- Swipewipe - 1 week$7.99
- Swipewipe+ weekly$9.99
- Swipewipe - Premium$9.99
- Swipewipe - 1 year premium$29.99
Cleaner Kit: 7 listed prices
- Cleaner Kit Premium$4.99
- Clean Up iPhone・Smart Cleaner$4.99
- Premium$4.99
- Smart Cleaner Premium$4.99
- Phone Cleaner Pro$5.99
- Cleaner Kit Premium$5.99
- Cleaner Kit Pro$6.99
Chart movement
Each app's best daily position on the US Top Free chart (or its Utilities chart when it was not in the overall top 100 on enough days). Hover a line for the rank on a given day.
Cleanup
#94 → #77US Top Free, Sep 27–Oct 15
Swipewipe
#40 → #39US Top Free Utilities, Sep 27–Oct 15
What reviewers complain about
The share of recent US App Store reviews that mention each theme. Each app's most common complaint is in bold. "Paywall & subscription push" and "Billing, refunds & cancelling" are top-three themes for most of these apps.
| Complaint theme | Cleanup | Cleaner Guru | AI Cleaner | Cleaner Kit |
|---|---|---|---|---|
| Billing, refunds & cancelling | 18% | 28% | 16% | — |
| Paywall & subscription push | 13% | 14% | 17% | 9% |
| Too many ads | 8% | 6% | 11% | — |
| Too expensive | 8% | 11% | 4% | — |
| Bugs & broken features | 4% | 3% | 6% | 9% |
| Reviews in the sample | 325Sep 18–Oct 14 | 50Jun 6–Sep 5 | 303Dec 3–Oct 12 | 65Sep 28–Oct 12 |
Key findings
- Cleanup leads on both: an estimated 330K US downloads and $8.1M in App Store spend over 30 days, 43% of this group's downloads and 73% of its spend.
- Cleanup moved from #94 to #77 on the US Top Free chart between Sep 27 and Oct 15, the biggest climb in this group.
- 3 of the 5 apps (Cleanup, AI Cleaner and Swipewipe) list a weekly plan on the App Store.
- "Paywall & subscription push" is a top-three complaint for all 4 apps with a review sample.
Use this data
You are welcome to quote these figures and reuse the tables and charts in articles, newsletters and talks. Please credit AppTrendKit with a link to this page, and call the figures estimates.
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How this snapshot was made
Selection. The five apps with the best average position on the US Utilities Top Grossing chart over the 14 days before the snapshot, among apps whose App Store title says they clean up phone storage or photos.
When and where. US App Store, iPhone apps. Data collected on October 16, 2026; download and spend estimates cover the 30 days to October 16, 2026; chart positions are daily best ranks from September 27, 2026 to October 15, 2026. This page is a frozen snapshot and will not change; newer editions get their own page.
Sources. Apple's US Top Free and Top Grossing charts (overall and Utilities), recorded several times a day; each app's US App Store listing (rating, listed in-app purchase prices); recent US App Store reviews; and US App Store search results for the keywords we track. Downloads and spend are AppTrendKit estimates from chart positions, ratings and pricing. How we estimate.
- Downloads and App Store spend are AppTrendKit estimates for the US App Store over 30 days, not figures from Apple or the developers. Spend is what users paid through Apple before Apple's commission, so it is higher than what a developer receives.
- Web subscriptions, advertising income, enterprise deals and Android are not included.
- Spend per download divides 30 days of App Store spend, which includes renewals from existing subscribers, by 30 days of new downloads. It shows how much an app earns relative to its install volume, not what a new user pays, and it is left out where either estimate has low confidence.
- Prices are the in-app purchases Apple lists on each app's US App Store page; Apple shows a limited number, and the price someone actually pays can differ with offers and trials.
- Complaint themes come from a sample of recent US App Store reviews, classified by topic. A theme's share is the share of reviews in the sample that mention it, not a share of all users.
- A low rating or a common complaint is not proof of a profitable gap: the leading apps earn well despite them, and fixing a complaint does not by itself win users.
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