Skip to content

App Store data · checked Oct 25, 2026, 2:14 PM UTC

Substack app icon

Substack revenue and downloads (estimated)

#4 Free · US

Substack Inc.Newsv3.21.0Updated Oct 19, 2026 App Store

4.87557.8K ratings in United States

Share image
Report

How much does Substack make, and how many downloads does it get?

Substack made an estimated $1.5M over 7 days on the App Store, with 130K downloads in the same period.

Estimated for Oct 18 – Oct 24, 2026. These are AppTrendKit estimates of what users spend on the App Store (before the store's commission), not the developer's own numbers.

Free chart · US

#4

29 days on a chart we track

Downloads · 7D

Complete
130K

high confidence

Revenue · 7D

Complete
$1.5M

medium confidence

Subscriptions

Rating

4.87

557.8K ratings

Screenshots 7 in the US store

Store listing

Day by day 29 days of daily estimates

Downloads & revenue

Downloads · daily · 7D · latest 20.4K

010.3K20.5KSep 7, 2026 · 260Sep 27, 2026 · 11KSep 28, 2026 · 11KSep 29, 2026 · 12.2KSep 30, 2026 · 12.5KOct 1, 2026 · 13.2KOct 2, 2026 · 13.5KOct 3, 2026 · 13.4KOct 4, 2026 · 12.7KOct 5, 2026 · 13.3KOct 6, 2026 · 13.7KOct 7, 2026 · 13.4KOct 8, 2026 · 12.9KOct 9, 2026 · 13.3KOct 10, 2026 · 13.1KOct 11, 2026 · 12.4KOct 12, 2026 · 13.5KOct 13, 2026 · 19.1KOct 14, 2026 · 20.3KOct 15, 2026 · 20.5KOct 16, 2026 · 20.4KOct 17, 2026 · 18.5KOct 18, 2026 · 18.3KOct 19, 2026 · 18.4KOct 20, 2026 · 19.1KOct 21, 2026 · 19.3KOct 22, 2026 · 19.1KOct 23, 2026 · 20.3KOct 24, 2026 · 20.4K20.4K
Sep 7, 2026Days without data stay blankOct 24, 2026
Recent chart positions
Chart positionFreeGrossing
Oct 24 – Oct 25, 2026#4#11
Oct 23, 2026#4#10
Oct 21 – Oct 22, 2026#4#11

Top countries 7D

All 8

Substack in numbers

Substack is a News app by Substack Inc., first released in March 2022. Its App Store listing was last updated on Oct 19, 2026 (version 3.21.0). It has an average rating of 4.9 from 557.8K ratings in the US App Store.

We estimate about 690K downloads and $5.3M in App Store spend a month. In the days we have charts for, it spent 28 days on the US Top Grossing chart, at best #10 and 28 days on the US Top Free chart, at best #4. Most of its estimated spend comes from the United States (41%), followed by the United Kingdom and Canada.

It makes money through subscriptions. Its in-app purchases we have seen cost $4.99–$9.99 (10 prices).

Last checked Oct 25, 2026, 2:14 PM UTC. Downloads and revenue are AppTrendKit estimates; ratings, prices and chart positions come from the App Store.

Search keywords United States App Store

All 20
  • substackRanks #1 in search70, Searched a lot90, Hard to rank
  • patreonRanks #8 in search70, Searched a lot90, Hard to rank
  • social mediaRanks #31 in search63, Searched a lot41, Moderate to rank
  • ground newsRanks #5 in search62, Searched a lot67, Hard to rank
  • mediumRanks #2 in search52, Some searches90, Hard to rank
  • zeteo newsRanks #2 in search29, Few searches41, Moderate to rank

Similar apps

All 8

What users complain about 96 recent 1–3★ reviews

All reviews
  • Bugs & broken features10 reviews · 10%
  • Paywall & subscription push10 reviews · 10%
  • Notifications9 reviews · 9%
  • Crashes & freezes7 reviews · 7%

What the store says

Substack is a new media app that connects you with the creators, ideas, and communities you care about most. - Support the creators you love: Subscribe for free or upgrade to view original work and connect directly with your favorite writers, artists, and podcasters. - Enjoy ad-free videos and podcasts: Access short-form clips, video episodes, and read-aloud articles without interruptions. - Connect in real time: Join livestreams and live group chats, where top creators bring their biggest supporters into their world. - Explore independent ideas: Discover bold opinions and engaging views across food, sports, politics, fashion, comedy, finance, and more. How it works: 1. Download the Substack app. 2. Claim your handle. 3. Explore the feed to enjoy notes, videos, and clips from creators. 4. Subscribe to your favorites for free, tune into their livestreams and join private group chats.

App details

Version
3.21.0
Released
Mar 8, 2022
Last updated
Oct 19, 2026
Content rating
17+
Default storefront
US
App ID
1581650857
Classification
Free listing · in-app purchase evidence observed
Makes money from
Subscriptions
Price
Free
In-app purchases
10 products observed
Where these numbers come from

App details: Apple iTunes Search API, updated Oct 19, 2026, 9:37 PM UTC.

Rankings: App Store chart positions we collect several times a day. A missing rank doesn't mean zero.

Downloads and revenue: AppTrendKit estimates, not official Apple or developer numbers. Revenue is what users spend, before Apple's commission.

Model: public-signal-ensemble-v6. Ranges get wider when we have less data.

Confidence: Medium · generated Oct 25, 2026, 6:16 AM UTC · window Sep 25, 2026 – Oct 24, 2026.

Country figures are each storefront's own chart-based estimate and never show more confidence than the worldwide figure. Worldwide downloads can be higher than their sum: they also count storefronts where the app doesn't chart (priced from rating activity) and storefronts we don't track.

How we estimate