Snapchat revenue and downloads (estimated)

• Too many ads123 reviews · 34%

  “Ads. Way too many ads. Be so for real! No one wants to see a 10 second video then 9 ads”

• Notifications58 reviews · 16%

  “Actively trying to kill their own app. I’ve used Snapchat for years, probably more than a decade at this point, and whoever is in charge seems to be intentionally trying to drive it into the ground. This app is EXTREMELY bloated now with all sorts of stuff that nobody wants. Not EVERY app has to try to be TikTok, and what’s more important is that there are a lot of people who don’t even use or like TikTok. And you’re driving those people away. What once was just a simple app to keep in touch with friends in a way that texts just can’t is now a horrible hybrid of social media and microtransactions, and CONSTANT unnecessary notifications that you can’t seem to turn off because they add new subtypes of notifications constantly, and for some idiotic reason they’re automatically toggled ON. The stories are disgusting clickbait with barely clothed women, and I can’t believe half it is even allowed. And now they have ads in the column with your contacts. Don’t let your kids download this app.”

• Paywall & subscription push25 reviews · 7%

  “Paying for Memories?. Hello Snapchat Team, I'm reaching out as a longtime Snapchat user who is extremely disappointed with the new Memories storage restrictions. For years, users have trusted Snapchat to store their personal pictures and videos without having to pay for additional storage. Many of us have accumulated years of childhood memories, family moments, friendships, and important life experiences on this platform. Introducing a 5GB free storage limit after users have spent years building their Memories feels unfair, especially when these are personal moments that people have trusted your platform to preserve. We understand that storage comes with costs, but we don't believe longtime users should have to pay a recurring subscription just to maintain access to memories they've already saved. We are asking Snapchat to reconsider this decision, grandfather existing users into their previous storage arrangements, and continue providing reasonable free access to Memories. Please listen to your community. These memories mean much more to us than just storage space. Thank you.”

• Bans & moderation21 reviews · 6%

  “Banned lost all my memories. Yall banned two of my accounts for stupid reasons and I’ve lost memories of my dead friends that I’ll never get back Other than that yall are great but until someone reaches out and gets my memories back I’m leaving this at 1 star”

• Bugs & broken features16 reviews · 4%

  “App error glitch. I’ve had this app for 7 years now and even pay for upgraded storage. Now after all this time the app suddenly stopped allowing me to send streaks and snaps. Then I tried to delete the app and redownload it only to completely lose 7 years worth of photos and videos and contacts. All of it gone down the drown because the app gives me a weird error message that cant be fixed. Im devastated and i dont know what to do”

• Missing features & requests16 reviews · 4%

  “lawsuit. how is it that i go from trying to SAVE A VIDEO on my memories TO MY CAMERA ROLL, to the video uploading to a private story? i couldnt find where it as uploading, there was NO WAY to cancel it. theres no button to save to the camera roll anymore. big trouble”

• Too expensive13 reviews · 4%

  “Found a great app for money and subscriptions. Whoever the idiot is that made the decision to start charging for storage ruined this app don’t lose it. It’s not worth it. They also make it impossible to delete your account because they don’t what you too honestly hopefully this app shuts down soon”

• Confusing design5 reviews · 1%

  “Bring back 5-tab⁠. Please bring back the old 5-tab interface, the new 3-tab layout is not good.⁠”

• Crashes & freezes4 reviews · 1%

  “Camera is buggy. Camera has started acting up either is a black screen or freezes when trying to switch camera modes. Long time user and has just started the last month or so keep checking if I’m behind on updates. Hope this gets fixed.”

• Slow & laggy4 reviews · 1%

  “Adds galore. Been a member of this app for a while now. And now there are adds everywhere. In my messages. Anytime you are going through stories. It's every next frame! Is there not enough ppl using it to where you have to show adds in everything? There used to not be this but now in 2026 it's just in everything. Makes it slower and the filters are even more glitchy. Better technology, crappier product. Make that make sense!!!!”

Counted in the newest US App Store reviews we have collected for this app (English only). Numbers count reviews, not people.