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App revenue calculator: how much could your app make?

Turn downloads, the share of users who pay, your price and churn into monthly recurring revenue, a first-year total and what you keep after Apple's fee. For subscriptions or one-time purchases.
  • Subscriptions or one-time
  • After Apple's fee
  • No signup

Your app's numbers

Scenario math over 12 months at steady downloads, not a forecast. Free trials, refunds, ads and web sales are not included.

How much could your app make?

Enter downloads, the share that pays and your price to see monthly revenue, the first year and what you keep after Apple's fee.

  • Downloads
  • Conversion
  • Price and churn

Read the result as a scenario, not a promise.

Conversion drives everything

The share of downloads that pay moves revenue more than anything else. Use your own trial-to-paid numbers when you have them; without them, try a low and a high case.

Churn caps a subscription

With monthly subscriptions, revenue grows until the subscribers you lose each month match the ones you win. A higher price with lower churn often beats a cheap plan people cancel.

Downloads are rarely steady

The calculator keeps downloads the same every month. Launches, featuring, ads and seasons change them, so recalculate with the numbers you actually see.

Compare with real apps

To check whether your numbers are realistic, see what apps at each rank of your category make, or look up a competitor's estimated downloads and revenue on AppTrendKit.