Instagram revenue and downloads (estimated)

• Bans & moderation32 reviews · 7%

  “Fix the app. A lot of my account have been getting banned for no reason that is a problem now it’s messing up my business sells and merchandise because instagram thinks I’m scamming or sexually exploiting please fix the app this is annoying problem and occurrence”

• Too many ads29 reviews · 6%

  “Have you tried Bluesky?. Instagram keeps asking me to review it so…there was a time this was a solid photo-sharing way to connect with people. Now the algorithm works against you, showing you ads and influencers. People you choose to follow, you never see, and no one sees you. Hashtags aren’t searchable anymore so good luck finding something you tagged five years ago. Just a sh¡tshow. Same for FB. If you’re not on either, keep your distance. Don’t feed Měťă any further”

• AI features pushed22 reviews · 5%

  “Stop pushing AI!. Instagram used to be a place to connect, explore, and have fun. My favorite thing is having a new, talented small artist or business come across my feed. Everything has changed with AI. The people clearly don’t want it, and instagram refuses to stop pushing it and is instead forcing it on us. Now they’re going to use real human’s artwork to “train” the AI and it’s disgusting. This is going to destroy small creators who are desperate to make sure their artwork isn’t fed to a machine. Absolutely no option to opt out. Meta and Instagram disgust me at this point.”

• Missing features & requests21 reviews · 5%

  “non accessible. why do you keep covering up captions and buttons with overlay? i cannot read captions while "view the series" is overlayed with no way to remove”

• Bugs & broken features20 reviews · 4%

  “Locked out of my account and I wasn't even hacked. Please help. On October 29, 2026, I tried to change the email address associated with my account. The change did not seem to go through and, instead, my account was locked "to protect [me] from hacking." (In fairness, I had just been checking the passwords on some of my other, very old accounts, so maybe the act of logging in and out of multiple accounts that quickly looked suspicious. But I promise it was just me.) When I tried to get back into my account and the app told me it was locked, it offered me only two options for recovery: a video selfie, or "get help from friends". I tried the video selfie first and during the entire process of submitting it I was never asked to enter a "secure email address" and I was never told how long the selfie actually takes to review (which is why I tried it again multiple times after that: it said "We couldn't verify your identity" so I just thought the first one didn't work). So then I tried the "get help from friends", and by sheer luck it happened to select two people I am even still in regular contact with. I explained the situation to both of them and asked them to look out for the notification. They never got anything. According to stories we found from many people who tried using this feature, it is very prone to NOT WORKING AT ALL: either the two friends never get a notification, or when they confirm the person's identity, the person never gets a reset password link. At a complete loss for what else to do, and afraid of losing access to my account for good, I opened the support page on my laptop and tried to figure out if there was any way I could contact someone about the situation. While the pages it showed me had relevant information, it wasn't actually getting me anywhere because those suggestions were the things I had already done and weren't working. With no other option to turn to I had to try to ask questions and explain the situation to the Meta AI assistant. At first it didn't even know the feature I was talking about. Once I actually got it to understand what I was looking at, explained that I was getting stuck in a loop, and when can I expect the selfie results, and hey if I never input a secure email does it go to the email associated with my account? And so on and so forth. At one point it even offered to connect me with a human support agent! So I told it yes, please connect me to a support agent! And it said it couldn't. At this point I am willing to bet it's programmed to offer that and then act like it "just can't right now, because of backend stuff, but I promise it's totally a possible thing that happens and we totally have human representatives you can usually talk to, for sure, definitely, but not right now." There doesn't seem to be a support phone number I can call, but even if there was, I'm sure it would just be an AI that forces you through a bunch of navigational trees. I'm out of ideas. I'm extremely frustrated and disappointed with the quality of support service Meta has provided. I'm scared of losing my account. I just wanted to change an email address. At this point, I don't even care about that anymore. I just want my account back. Please for the love of god if any human staff member at Instagram is reading this, my username is dualitysdownfall and the email address associated with my account WORKS JUST FINE FOR NOW. Please contact me there and help me get back into my Instagram Account. I'm at my wit's end.”

• Privacy & tracking16 reviews · 4%

  “stop training ai on us.. meta is implementing policies enabling them to scrape our accounts to train ai, including our dms. meta has tracked information about everything in our lives. meta almost used muse as a way for any user to ai generate images of public profiles. i am SO exhausted of being used as a tool and free information by meta. we are individuals with a right to privacy, we do not want ai forced on us. LET US OPT OUT.”

• Paywall & subscription push6 reviews · 1%

  “Meta is unethical. Meta processes between 10-20gigs of data through the app and steals data from our phones. The Instagram app might as well be malware at this point. And what’s with having to subscribe and pay to see who’s cyber stalking our profiles? The app has become increasingly more creepy and I’m about to permanently end my usage of Meta products. Additionally the Live feature has been removed for small creators who relied on Lives for engagement. Bring back the Live option for everyone.”

• Login & account access6 reviews · 1%

  “I got the meta verified max free trial and it locked me out of my account. I got meta verified max free trial since intagram advertised it to me. it worked for about two days then I got a screen that blocked me entirely from accesing instagram demanding I enable 2FA, I finnaly decided to enable it but the code they sent to my text message and email just kept saying it was invalid. I contacted the ai assisstent but it did absolutely nothing. also since I cant access my account there is no way for me to sctually get real help without creating a nee account and paying 200$ a month for meta verified, these peopel have no mercy and are intentionally kicking you off the app and forcing you to soend money, this is nothing I would have expected from instagram, but now I will be deleting this app because I know you are worse than the scammers in india trying to leech every penny out if those in need,”

• Customer support6 reviews · 1%

  “permanently disabled my account for community guidelines violations i didn’t commit. absolute garbage app overrun by ai. ai algorithms, ai support, it’s impossible. talking to a human customer support agent is paywalled behind a meta subscription ($50 minimum per month for ONE human support agent issue monthly). meta ai has been mass banning accounts worldwide over the last few years. ai flags and “reviews” your account.”

• Confusing design6 reviews · 1%

  “Suspended my account for no reason. I was messaging my friend just two hours ago, and when I came back to the app, I discovered that my account had been banned. I have tried submitting appeals multiple times, but I have not received any verification codes in my email. What I find confusing and frustrating is that I do not understand what I did to deserve this ban. Meanwhile, there is another account impersonating me that has not faced any consequences, even though I have reported it multiple times. Instagram is the platform I use the most, and I have so many precious memories stored on my account. Losing access to it so suddenly, without a clear explanation, has been extremely disappointing and upsetting. I sincerely ask you to review my case and reconsider this decision. If I have violated any rules unintentionally, I would appreciate a clear explanation. I believe my account may have been disabled by mistake, and I would be extremely grateful if you could restore my access. Please help me recover my account and the memories associated with it. Thank you for your time and consideration.”

Counted in the newest US App Store reviews we have collected for this app (English only). Numbers count reviews, not people.