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App Store keywordUS storefront

beauty

How popular “beauty” is in App Store search, how hard it is to rank for, and which apps rank for it today.

Popularity
65/100
Search-suggestion depth and competing apps
Difficulty
59/100
Strength of the top 10 results
Opportunity
49/100
High popularity, low difficulty
Monthly searches (est.)
10K–50K
Medium confidence

Search results

Top apps for “beauty”

Positions in Apple's search results, last checked Sep 28, 2026. Arrows show the change since the previous check.

  1. #1
    BeautyPlus-Selfie Photo EditorPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. · ★ 4.8 · 348.2K ratings
  2. #2
    Perfect365: Face Makeup EditorPerfect365, Inc.
  3. #3
    BeautyCam-Digicam&Photo EditorMeitu Technology Co., Ltd. · ★ 4.8 · 22.3K ratings
  4. #4
    美丽升级修图：智能美颜美图相机EXITEK LTD · ★ 4.5 · 57 ratings
  5. #5
    FaceApp: Perfect Face EditorFaceApp Technology Limited · ★ 4.7 · 1.8M ratings
  6. #6
    PrettyUp - Body Editor VideoPixl Concerto Technology Limited
  7. #7
    Beauty Editor: Blemish RemoverMS. Face Editor Tune Beauty Camera Plus Selfie Makeup Cam · ★ 4.6 · 15.2K ratings
  8. #8
    Airbrush: Face Photo EditorPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. · ★ 4.8 · 203K ratings
  9. #9
    Peachy - AI Face & Body EditorSHANTANU PTE. LTD.
  10. #10
    Meitu AI Photo & Video EditorMeitu Technology Co., Ltd. · ★ 4.8 · 79.8K ratings
  11. #11
    Persona: Beauty CameraTICKET TO THE MOON, INC. · ★ 4.7 · 3.4K ratings
  12. #12
    YouCam Makeup: Face EditorPERFECT MOBILE CORP.
  13. #13
    YouCam Perfect:AI Photo EditorPERFECT MOBILE CORP. · ★ 4.8 · 118.9K ratings
  14. #14
    Ulta Beauty: Makeup & Skincare
  15. #15
    B612 AI Photo&Video EditorSNOW Corporation · ★ 4.7 · 109.6K ratings
  16. #16
    Facetune: Photo & Video EditorLightricks Ltd. · ★ 4.6 · 378K ratings
  17. #17
    Doctor Care!RUBY OYUN VE YAZILIM DANISMANLIK SANAYI TICARET ANONIM SIRKETI
  18. #18
    SODA - Natural Beauty CameraSNOW Corporation · ★ 4.7 · 11K ratings
  19. #19
    IPSY: Personalized Beauty
  20. #20
    Sephora CA: Makeup & Skincare
  21. #21
    BEAUTY BAYBeauty Bay Ltd · ★ 4.8 · 3.3K ratings
  22. #22
    Beauty Blast: Makeover & StoryPexix Technology Limited · ★ 4.9 · 14.5K ratings
  23. #23
    Perfect Beauty SalonINRANG LIMITED · ★ 4.6 · 9.5K ratings
  24. #24
    MakeupPlus- AI PortraitEveLab Insight Hong Kong Limited · ★ 4.6 · 462 ratings
  25. #25
    Princess Beauty Coloring BookKIDEO TECH LTD · ★ 4.3 · 5K ratings

Related

Related keywords

Keywords where the same apps rank, then keywords that share words.

How we measure

Where these numbers come from

Positions are observed in Apple's public search results for the US storefront.

Popularity is a 0–100 index, mainly from how few letters make Apple suggest the phrase. It is not a search count.

Difficulty reflects the ratings, reviews and title matches of the top 10 results.

Search volume is a wide modeled range, shown only with medium or better confidence.

Read the methodology