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Turn a broad app idea into a search you can test.

A transparent score for how specific a keyword is, the intent behind it and how crowded it's likely to be, plus a clear note on which parts need live market data.
  • Every score explained
  • Limits shown
  • No signup

Pressure-test a keyword

This free score reads the shape of the phrase. It isn't country-specific and doesn't look up live search volume, rankings or competitors. Our keyword research does.

Specific beats generic.

Enter a phrase that describes a real job or outcome. “Budget planner” tells the score far more than “best free app”.

  • 2–3 words
  • One clear intent
  • No brand names

Opportunity is demand minus friction, filtered through relevance.

Why specific phrases help

A focused phrase tells you more about the job someone wants done. That makes your listing more coherent and competitor research more useful. It doesn't automatically mean high search volume, which is why the free tool calls demand an estimate.

What to check next

Look at the apps that rank, their ratings and momentum, differences between countries and rank history. A phrase with attractive intent can still be a poor target if established apps dominate or demand is too small to matter.